{"id":8799,"date":"2023-11-21T09:06:00","date_gmt":"2023-11-21T14:06:00","guid":{"rendered":"https:\/\/www.bmicos.com\/ecuador\/?p=8799"},"modified":"2023-11-22T09:13:57","modified_gmt":"2023-11-22T14:13:57","slug":"descifrando-el-enigma-realmente-los-seguros-no-sirven","status":"publish","type":"post","link":"https:\/\/www.bmicos.com\/ecuador\/en\/blog\/descifrando-el-enigma-realmente-los-seguros-no-sirven\/","title":{"rendered":"Deciphering the enigma: is insurance really useless?"},"content":{"rendered":"<p class=\"has-medium-font-size\"><strong>Manuel Trujillo breaks myths at the 2023 Mass Insurance Summit<\/strong><\/p>\n\n\n\n<p>The &quot;<em>Mass Insurance Summit<\/em>\u201d is an event that brought together 44 companies from different sectors such as: banking-insurance, microinsurance, affinity, commercial, among others, which took place on October 24, 2023 in the city of Miami, at the Trump Internacional Hotel. This event is organized by EBM \u2013 <em>Executive Business Meetings.<\/em> Where our executive president of BMI Ecuador, Manuel Trujillo, was invited to present an exhibition titled: \u201cInsurance is NOT useful\u201d, a name that caught the attention of all attendees.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Manuel Trujillo&#039;s career<\/strong><\/h2>\n\n\n\n<p>Manuel has extensive experience in the insurance area, having been in the sector for 17 years. Among the most notable companies in his career are: Banco Santander, EXA Colpatria and BBVA Colombia, where he held the position of CEO \u2013 president of BBVA Seguros Colombia and since the beginning of 2023 he has worked for BMI Ecuador.<\/p>\n\n\n\n<p><strong><em>\u201cInsurance is NOT useful\u201d<\/em><\/strong><\/p>\n\n\n\n<p>During his presentation, he addressed the role that the broker plays when marketing products. Insurance advisory agents must have constant training to explain insurance policies to mutual clients; their coverage, benefits and terminology, among other topics. This is in order to resolve any doubts that the consumer may have. Demonstrating the importance of having insurance, proposing the possible scenarios in which it becomes essential to have it and how to use it in the event that one occurs.<\/p>\n\n\n\n<p>Likewise, he spoke about the importance of loyalty, retaining clients and designing medical plans that comply with long-term social responsibility, to guarantee that the contracted service accompanies the client in the event of an accident.<\/p>\n\n\n\n<p>Manuel indicated that Covid-19 left many lessons not only for the client, but also for companies. The pandemic arrived without warning and affected all industrial sectors; especially to insurers, a fact that marked a new perspective on planning and profitability. Manuel mentioned that winning business does not necessarily mean profitability in the world of insurance, given that these new clients could present short-term illnesses that compromise the company&#039;s assets.<\/p>\n\n\n\n<p>Concluding his intervention, Manuel mentioned that insurance does work, as long as all those involved work together towards social responsibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How can insurance work on its social responsibility?<\/strong><\/h2>\n\n\n\n<p>Supporting its clients, taking care of them at all times, providing them with constant information about health care and the benefits of their health policies. For this reason, BMI seeks to provide quality, trust, solidity and exceptional service to its strategic allies. To learn more about the reasons for choosing us, we invite you to visit: <a href=\"https:\/\/www.bmicos.com\/ecuador\/en\/bmi\/\">https:\/\/www.bmicos.com\/ecuador\/bmi\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Manuel Trujillo rompe mitos en la Cumbre Seguros Masivos 2023 La \u201cCumbre Seguros Masivos\u201d es un evento que reuni\u00f3 a 44 empresas de distintos sectores como: banca-seguros, microseguros, affinity, comercial, entre otros, que se llev\u00f3 a cabo el 24 de octubre de 2023 en la ciudad de Miami, en el Trump Internacional Hotel. Este evento [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[649],"tags":[],"class_list":["post-8799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Descifrando el enigma: \u00bfrealmente los seguros no sirven?- BMI Ecuador<\/title>\n<meta name=\"description\" content=\"Durante su presentaci\u00f3n, \u00e9l abord\u00f3 el rol que tiene el br\u00f3ker al momento de la comercializaci\u00f3n de los productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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