Taking a different path is something that few dare to do; innovate, break schemes and solve problems in a disruptive way. That is the philosophy that was presented in the second edition of the BMI2B event – “When the World Zigs, Zag”, which took place in the cities of Quito and Guayaquil.
The objective of the event was to share tools for professional growth, through keynote talks for strategic partners. This event took place on July 4 at the Espíritu Santo University (UEES) and on July 6 at the Casa de la Música.
Manuel Trujillo, executive president of BMI Ecuador, began the two events with a joyous welcome that inspired the participants. To give way to the conference by Andrés Silva. The theme he shared was: "Digital Disruption in Business", a presentation that included interesting topics such as: innovation in robotics, artificial intelligence applied to insurance, digital business models. In addition, he presented tools that have artificial intelligence, which can be applied by people who work in the world of sales.
Later, Karen Montalva came to the stage, who shared sales prospecting tools and effective sales models in which she described important points such as: steps to close sales, innovative ways to approach customers through creative writing, how to win customer trust and how to do effective prospecting. Additionally, through a raffle he gave four units of his book "#YoVendo" to the participants and at the end of the event he autographed them.
The last guest was Julio Chirinos, this is his second year at the event. This time, his intervention was called: "Compete without competing", in which he explained the importance of analyzing the competition and the market; together with innovation as a key point to differentiate from the competition and described how to diversify an offer. To close, he used the Peruvian drawer as a tool to emphasize the relevance of differentiation. This moment could be enjoyed by the public, who let themselves be carried away by the rhythm of this instrument.
Finally, the commercial managers shared their farewell words and during the event the guests were able to take the opportunity to network.
We thank all attendees for their participation in the event, now you start your path towards disruption, which will take inspiration from the philosophy "When the World Zigs, Zag". In a world of sheep that go with the flow, become the blue sheep.
