Run4Health, a race that made several children and young people suffering from cancer smile

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Run4Health, a race that made several children and young people suffering from cancer smile

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BMI is motivated by the well-being of others, which is why Run4Health was born, an initiative that supported the Ser Feliz Foundation, with the aim of working together to carry out activities that help improve the quality of life of children and young people suffering from cancer. .  

The races were held in Quito on September 24 and in Guayaquil on October 22. In both cities this initiative developed by BMI was received with great enthusiasm. A total of 420 runners participated, who together with their family and friends joined forces for this cause.

Run4Health featured three categories: 2k which was great for families, 5k for sports fans and 10k for passionate athletes. During the race, people were able to enjoy a unique morning. Various activities were available for your entertainment. The Zumba segment, prior to the race, got everyone dancing. While the dog show illuminated the smiles of children and adults. Also, thanks to the painting section, incredible designs were captured on the floor. The sponsors were present at their stands to animate the place. In addition, the outstanding runners were awarded.

During the Guayaquil race, the most anticipated donation was delivered, in which the following participated: Ana Belén Escudero, BMI's marketing manager, along with Stephanie García, BMI Corporate marketing manager; Daniel Fernández, manager of BMI Guayaquil; Camila Morocho, BMI marketing assistant; Lisset Ortega, president of Fundación Ser Feliz and children of the Foundation. This was a very emotional moment that filled us with joy for the goal achieved.
 
This was possible thanks to each one of the runners and sponsors who demonstrated that when we move for others we generate a change in the world. Thanks to your support, we were able to deliver $ 22,000 to the Foundation, to brighten the hearts of children and young people with cancer.

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