Since its appearance, social networks have evolved enormously. We have gone from posting photos and talking with friends to using them as a business tool that has revolutionized the sales paradigm. The consumer mindset has changed, in part thanks to the rise of social media.
Does the term Social Selling sound familiar to you, but you don't know exactly what it refers to? If so, don't worry, because with this guide we will help you better understand how to apply this process to your sales.
Social Selling are a set of techniques that allow us to use social networks as sales tools. It's about interacting with our customers to drive the buying process. Although we talk about sales, the objective of this technique is not to sell directly, but to know, attract, persuade, talk. Start a trust process between the brand and the user.
This system is mainly based on and focused on the final sale and is becoming increasingly popular. Used well, it can be a strong boost for online sales.
Applying a model based on it we can obtain the following objectives:
- Attract our target audience, thanks to the useful content we publish.
- Humanize the brand we represent, since, the B2B model is nothing more than a way to close deals from the good personal relationship between the people who represent two companies.
- Due, we remove the cold door, since we identify our ideal contact through the searches we carry out.
Now that we are all situated, it is time to take action. At BMI we want to tell you the 7 basic tips so you can increase sales. Go for it?
- Humanize your Brand. Show the more human side of your brand: your values, your CSR, if you support sustainable development, etc. Businesses are closed between people, so I recommend that you do not restrict yourself in putting labels on your business. What your client wants is to feel proud for buying from a company that feels like him. Are you that brand?
- Do not want to sell. In Social Selling it is key to apply Inbound Marketing, a strategy in which Content Marketing is the protagonist. What we want to tell you is that you prioritize the publication of valuable content on your social networks and publish regularly.
- Talk to your Client. Let us remind you of a typical topic: social networks are networks and they are social. They are networks because they are connection, they are social because they are conversation. If you want to apply Social Selling to sell more, it is not enough to be in them, you have to be active, that your client sees you, that he knows you, and that means talking and talking.
- Boost your Personal Brand. It is what differentiates you from your competition, if you want to stand out among all the people in the world, you have no choice but to be yourself and show your client that you are different and authentic.
- Create a Strategic Alliance between Employee and Company. To sell more with Social Selling it is of great help that employee and brand go hand in hand, in turn they can show the unit as a team in the networks.
- Build Trust. We wanted to leave this advice for almost the end because it is where all the previous ones converge. Building trust is the key to selling more with Social Selling and without Social Selling. It is the key to selling, never forget it.
- Analyze your Results. You don't know if something works until you measure the results. Therefore, if you want to know if you sell more with Social Selling, write down the results you get with your publications. These are the most relevant: followers or contacts, reach, level of engagement (comments, likes, shares, etc.), number of closed visits.
With these tips, you will be well on your way to forming an interactive audience and you will establish the presence of your brand on all social channels.
