Viva Seguro is the financial education program of the Colombian insurance sector, which seeks to improve the knowledge, skills, attitudes and behaviors of people in managing their risks and using insurance, so that they make informed decisions.

The program was created in 2008 and is financed with contributions from all insurance companies affiliated with the Federation of Colombian Insurers, Fasecolda.

Currently the program segments its strategies according to the target population: children, youth and adults; and is disseminated through channels such as the website, brochures, short videos, radio programs and social networks, YouTube (Vivaseguro) and Facebook (Viva Seguro Fasecolda).